About this Talk
You Get To Give Your Brand Powerful CLARITY that Makes It Come Alive and NOT FALL FLAT. . 1. When You Bake Clarity into How You Define, Language and Message Your Brand, It Comes Alive; 2. Two Specific Types of Clarity Are Required; 3. Your Brand Must Have 4 things in Place In Order to Attract Like A Magnet 4. MOST BRANDS Large and Small FALL FLAT because they lack Clarity and the 4 Things that Make A Brand Attract. 5. When You Are Determined to IMPACT People's Lives With Your Work, With Your Gifts, Your Brand MUST Come From Inside You and NOT be Slapped On you From Outside--It Must Access Your Own Authenticity. 6. You May rely on Impact Driven Branding to Ensure Everything Your Brand Says and Does Aligns with the Impacts you Clearly See Having When You Brand Thrives.